Waxing, Niching Down, and Finding Confidence as an Esthetician

In this episode, we share our conversation with Kirsten Goetzelman on The Waxing Podcast. We talked all about thriving in the beauty industry, niching down, finding confidence, and more.

Resources

The Waxing Podcast
The Waxing Guide
Kirsten’s Instagram
Buy your tickets for The Virtual Lash Conference!
We’re speaking at ICES! Download their app for details.
Glow Skincare: website, Instagram
DearLashLove: website, Instagram

Episode Highlights

Thoughts on Waxers and Waxing

You can get clients for life if you’re good at waxing.

Finding Your Place and Niching Down in the Beauty Industry

You don’t have to niche down right away.
Have realistic expectations.
Find where you feel most fulfilled and comfortable.
Explore and decide where to focus to be efficient.
Niching down helps build longevity

Content Creation on Instagram

Be real and show who you are. Don’t pressure yourself.
Just share your services, thoughts, and what you enjoy doing.
Start small and get into the habit.

Managing Burnout

Sit down and reevaluate.
Pay attention to your body and work around your goals.
Be okay with your pace.

Being Confident

Own your craft and make your clients feel welcome.
Let your clients know you feel 100% with what you’re doing.

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