Lessons from Building STAGE
Imagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And then going ahead and creating India’s biggest regional OTT platform? That’s the story of Vinay Singhal, the founder of STAGE.
In this episode he has extensively talked about what it takes to create an ultra niche product like STAGE, the vision behind it and how it has grown to become Bharat’s own Netflix.
He has also focused on how he establishes maximum audience ownership, and his views on how ready India is for subscriptions.