What's a marketing ecosystem and what does it mean for marketers?
As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.Read more g Listen to the podcast (duration: 17:59) g