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If you’ve ever had a case of Blinking Cursor Syndrome when attempting to write marketing or sales copy, especially for your digital product, you’re not alone. Copywriting is a tough piece of the process to nail when it comes to building out your funnel, but hopefully after listening to this episode, you’ll find it a lot simpler. 

See, copywriting is both an art and a science, but the most important thing to understand is not the intricate mechanics of copywriting, but the intricacies of your ideal client. If you have a solid understanding of them, the four key components of high-converting copy for your sales page will come together seamlessly and inevitably lead to more sales. 

In this episode, you’ll learn: 

• The four key components that are crucial to crafting copy for your sales funnel to lead to conversions
• The importance of deeply understanding your ideal client or customer and how to dig into the real issue that’s driving them to seek change and/or a solution
• How to utilize pain points in a way that’s ethical while also demonstrating to your reader that you understand where they are at in their journey 
• The key differences between benefits and features, and why you need to present both

To read the full show notes for this episode, including a full transcription, click here.