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Business design is already pretty common among design agencies but not so much in product companies. So, we were excited to talk to Andrew Whelan, a Business Design Director at the D-Ford London Lab, where he leads a diverse and multi-skilled team tackling some of the biggest business model opportunities in the auto and mobility industry.

We covered:

• what the role of business designers at D-Ford entails,

• Andrew’s favorite business design tools,

• and how to make the case for the business design discipline.