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Peter O’Reilly (@PLOReilly), NFL Executive Vice President of Club Business and League Events joins us to take us Behind the Scenes for the planning of Super Bowl LV in Tampa Bay. O’Reilly is the NFL executive who oversees the planning for the Super Bowl, Pepsi halftime show and the NFL Draft. This year’s Super Bowl will look much different than any other Super Bowl previously due to the pandemic. How has the NFL pivoted? What will the CBS broadcast look like? What are the plans for hosting a limited number of in-person fans (25,000) at the Super Bowl? And how will Super Bowl Week activities be different with no parties and fewer activations on-site leading in to Super Bowl Sunday? Peter offers great insight on Sports Business Radio. We also break down all of the dollar figures around this year’s Super Bowl in our headlines segment. How much are advertisers paying for a :30-second commercial on CBS? How much will the Pepsi Halftime show cost? How much are Super Bowl tickets selling for on the secondary market? And we look at the game’s two biggest marketing stars - Tom Brady and Patrick Mahomes and their personal endorsement/investment portfolios. Portland Timbers (MLS) goalkeeper and Tampa Bay native Jeff Attinella (@Jeff_Attinella1) also stops by to share his perspective on the Super Bowl and his Tampa Bay Bucs from Florida. He’s also hoping to recapture the good karma he had after his last Sports Business Radio appearance when the Timbers went on to win the MLS is Back Cup in Orlando. Attinella is a diehard Tampa Bay sports fan and wants a win for Tom Brady and company this weekend. Follow Sports Business Radio on Twitter @SBRadio and on Instagram @SportsBusinessRadio. Listen to our award-winning podcast on iTunes, Spotify, Amazon Music or at www.SportsBusinessRadio.com Sports Business Radio is powered by Malka Sports. #NFL #SuperBowl #PeterOReilly #SportsBusiness #CBS #Advertising #Media #TomBrady #PatrickMahomes #ChiefsKingdom #Buccaneers #TampaBay #Pepsi #TheWeekend #AmandaGorman Learn more about your ad choices. Visit megaphone.fm/adchoices