lystn

Like many other things in life, fundraising tends to follow the 80/20 rule. The top 20% of your donors are probably contributing close to 80% of all your fundraising. (In fact, there are some well-respected fundraisers who will argue it’s more like 90/10.) And not only are your major donors writing the largest checks, they are also some of the most consistent supporters of your organization. Today’s podcast focuses on the specific marketing efforts your organization can do to keep these special donors engaged.