Andrew Ward Interviewed

The view of transformation and change can often be one-sided as it takes on the language of the originator and doesn't translate well to those who don't understand that language. This means that a breakdown in communication can happen very quickly. Andrew Ward elaborates on ‘The Layers of Change’, which is a way to model a change so we can all understand it, whether you're from a UX, CX, architectural or business discipline. 

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