How Credit Union Marketers Can Prioritize and Innovate in 2021
Amber Fielder, VP of Marketing at USE Credit Union and past Board Chair of the Marketing Association of Credit Unions (MAC), joins us to address this month's BIG question: Where should credit union marketers be focusing their efforts in 2021? Amber talks about how the events of the last year have driven more innovation in the loan product space; why product innovation should be everyone’s lane (and why we should all be driving in it); how to create meaningful, long-term results even amidst uncertainty; and why Diversity, Equity, and Inclusion (DEI) is a critical core competency for credit unions.