lystn

When working with beauty and wellness experts who are bringing their digital product to life, I find that you’ll typically fall hard on one side of the spectrum - either you’re obsessing over the design of your funnel and it’s holding you back from launching. Or, you haven’t given design much thought, if any, and you’re wondering why people aren’t buying your product. 

As I talked about in Episode 6 of this season, copywriting and design for your funnel work hand-in-hand, and while I do believe copy has a slight edge over design when it comes to the importance meter, design is still a crucial make-or-break element to your funnel. In this episode, I’m sharing the most important design considerations you need to keep in mind to build a funnel for optimal conversion. 

In this episode, you’ll learn: 

• The five key elements of design that apply to literally anything and everything you could design - these are the elements that ensure a design works for a reader’s eyes and brain 
• What funnel-specific design element is unique to a sales page and that primes it for conversion
• Why you need clearly define sections throughout your funnel, specifically on your sales page for greater information comprehension 
• The two factors of your funnel design that are most essential - yes, even if you’re going the most simple design route of popping your copy into a Google doc

To read the full show notes for this episode, including a full transcription, click here.