How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance
On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals. Guest, Tim Natividad https://www.linkedin.com/in/tim-natividad-77135940/ https://twitter.com/timnatividad Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Roku - https://www.roku.com/ Roku’s OneView Advertising Platform - https://advertising.roku.com Dataxu - https://advertising.roku.com/dataxu ThirdLove - https://www.thirdlove.com Baskin Robbins - https://www.baskinrobbins.com T-Mobile - https://www.t-mobile.com TurboTax - https://turbotax.intuit.com Home Together Initiative - https://blog.roku.com/home-together