Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy a Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.  Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.  Guest, Sabena Gupta Host, Laura Morelli Links mentioned: The New York Times -  Amazon Alexa -  Truth Campaign -   Forbes 30 Under 30 -  AdAge 40 Under 40 -  Jonathan Mildenhall -  21st Century Brand -      

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