Navigating the MarTech Landscape
In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results. Topics include: How the Martech landscape has changed in the past 5-6 years What questions to ask to find the best platform and what to keep in mind during the evaluation process How to budget for technology How many tools are needed for managing modern marketing efforts How to determine which tools work best Alternative tools for various budgets Wijand's Search Engine Land article mentioned in this episode is "How Much MarTech Should PPC Marketers Actually Use?" Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Intro/Outro Music Credit: Jazzy French via Bensound.com