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Episode 40 of the Legal Tech StartUp Focus Podcast -- An Interview with Christy Burke, Founder of Burke & Company In this episode of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), podcast host, Charlie Uniman, interviews Christy Burke, founder of Burke & Company (www.burke-company.com). As Burke & Company says on its website, "Legal technology providers need strong, creative PR representation to market successfully. Since 2004, Burke & Company has provided the highest standard in PR and marketing for legal tech."

In addition to discussing how Christy came to found her company and what kinds of communications-related services her company provides firms and companies in legal and legal tech, Christy offers listeners a "masterclass" on legal tech sales-related communications by providing some answers to the following questions:

(i) What are the most significant steps that legal tech startup leaders can take to “up their game” when it comes to communicating their company’s value proposition to law firms and in-house legal departments?

(ii) What are some of the chief “unforced errors” that you’ve seen legal tech startup leaders commit in dealing with the press and in undertaking social media campaigns?

(iii) Because legal tech startup founders often ask for tips on establishing their thought leadership bona fides, are there any pointers that you can offer to assist them in using their already existing subject-matter expertise to enhance their credibility as thought leaders?