lystn

What metrics should you be tracking to monitor your website and overall marketing performance?

We are constantly asked, “what KPIs do you track on your website, what metrics matter the most?''

Today there are a lot of tools and dashboards that capture data of even the tiniest elements of any website.

…And that is exactly why people get overwhelmed by data because they further complicate the process of knowing which metrics really affect your business.

What metrics you should track will depend largely on what your business goals are.

 However, there are three fundamental KPIs that you may have been ignoring (and they are critical for your business!)

In this episode John Aikin goes through those three metrics:

???? The first one will inform you whether you should increase or decrease the pace of your marketing activities.

???? The second one is likely something you’re not considering at all (and if you are, 10 points to you!) which will help you fine-tune your conversion rate.

???? The third one is a consolidated report, which if done right, can give you high-impact insights that will tell you exactly where you should focus next. 

This episode is for you if you're confused with your website & marketing data, but want to know which metrics you should be tracking regularly. 

-----

View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
Get This Free Website Assessment Report Today!

Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

Get your free self-guided assessment and see how your website fares today!

https://www.webcanopystudio.com/assessment