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Igor Volzhanin Igor Volzhanin is the CEO of DataSine, a marketing business that helps businesses create personalized marketing based on the personality traits of their customers. He has some amazing insights and unusual ideas for how to build a business and a life that one enjoys with some great advice around taking risks. His background in international development is paired with his knowledge in psychology which provides some fascinating theories into happiness and problems facing the world that I think anyone will enjoy. He started DataSine to help businesses make meaningful relationships with their customers by getting greater insight into their personalities, believes, desires and needs. It is only through this understanding can businesses deliver the most value and ultimately fulfil their objectives. Connect with Igor Datasine (https://datasine.com/) LinkedIn (https://www.linkedin.com/in/ivolzhanin/) Twitter (https://twitter.com/igor_volzhanin) Connect with Sam: LinkedIn (https://www.linkedin.com/in/sharris48/) ReasonFM (https://reason.fm/user/Sam) Sam's newsletter on creativity and entrepreneurship - Explosive Thinking (https://explosivethinking.substack.com/) Sam's podcast on books - Wiser than Yesterday (https://www.wiserpod.com) Support the Show - Patreon (https://www.patreon.com/growthmindset) Subscribe! If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends! Special Guest: Igor Volzhanin.