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Emily Heck is owner and marketing consultant at Evergreen Marketing Solutions, which "work(s) with clients to elevate their brands and grow the engagement of their audiences. We blend data driven decisions with our years of experience to build strategies that evolve as audiences and markets change."

Emily joins host Steve Boland to talk about how users join email lists, creating and using a welcoming series in automation using tools like Mailchimp, collecting "point of pride" information from supporters when they sign up, and asking for more personalized connection over time toward better engagement. Emily and Steve briefly mention the value of tools like postal mail and print, and listeners can hear more about that topic on this past episode.