Have you ever given a second thought to where the brands we use every day got their names from? Well we have! And we’re here to share our findings with you. Staying very much ‘on brand’ we’ll be revealing the history behind PG Tips, the fantasy of Fanta, and how a sibling rivalry in Germany spawned two of the globe’s biggest sports brands. We’ll ‘play well’ with our Lego, unpack our IKEA, and find out how a Welsh harpist (may have) had a hand in one of our most recognisable breakfast brands. As always, Susie will be arming us with a trio of words to pepper into conversation this week and Gyles will be inspiring us all with how to avoid being miserable. A Somethin’ Else production. If you want to get in touch with Brand Purple please do: purple@somethinelse.com Susie’s Trio: Nikehedonia - the pleasure of the anticipation of success Xertz - the act of gulping something down quickly Jentacular - relating to breakfast Learn more about your ad choices. Visit megaphone.fm/adchoices

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