lystn

Building an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an audience to take their business to new heights, but most marketers do not know how to begin. It becomes tricky when you have to just rely on experimentation without any playbook in hand.  Bonnie Roche has been helping publishers build an audience for many years now. Bonnie, in this episode, shares her operating playbook to build an audience-first culture where she talks about how one can start building an audience, how it is essential to inculcate the audience-first culture within the team, and how to build a loyal audience.  Key points covered -  Impact of the audience first culture for the editorial team Operating playbook she has been following for years Brands in the media ecosystem that share the values of audience first culture Change in the content consumption and what it means from an audience development standpoint Increasing subscription retention and loyalty