How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams. All this and more with Smriti in this episode. Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/