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Market intelligence matters, for manufacturers, and ultimately for consumers, When companies understand what consumers want, they can offer better options. This idea is the basis of Headset, a cannabis market intelligence firm serving product producers and retailers across North America. Cofounder and CEO Cy Scott is our guest, and he shares insights into how:

• Headset gathers and analyzes sales data from dispensaries that in turn can help businesses optimize customer retention.
• Cannabis is not just a recession-proof product, it's pandemic proof.
• Banks, hedge funds, venture firms use this data in deciding what products and companies to back financially.
• Cannabis beverages are a product category that is gaining popularity.
• Federal decriminalization is coming sooner, rather than later.

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