AMZPPC #129: Search Term Impression Share Reports in Amazon PPC
Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in The Badger Den! Links a Resources Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver Highlights: 1:05 Intro 4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report 12:26 Finding your True Search Volume 17:04 Things to Think About with the Search Term Impressions Share Report 22:11 How to Optimize for Impressions 25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms 32:04 ASIN-Targeting Search Terms 36:32 Closing Thoughts