Media Buyers Manual - Episode 4 with Matt Lady
Wow, I really enjoyed having Matt on the podcast, he brings real joy and enthusiasm you can feel when talking about Facebook Ads. Matt has been in the Digital Marketing space for 4 years, but only doing eComm and Direct Response marketing for the past 6-8 months. He's got a real knack for scaling people from NOTHING to a tangible $5k-20k / month in ad spend - profitably. After only 6-8 months. That's why Matt is our guest for episode 4 -- who better to learn from, then someone who recently was 'green' and learning diligently to transition from ad agency (helping with a campaign that spent $1m in a day) to freelancer. On this episode we dive into: - Scaling a Client from $200 / month to $2000 / month -- The Barebones - The Consolidated Ad Structure - Specific breakdown of its methodology - Advertising based on SKU's in CBO’s - Avoiding Shiny Object Syndrome when Learning Ads - Golden Nuggets for Beginners -- Who to learn from a Why -- Choosing Mentors for yourself - Using Cost Cap's a How to Test Them - The mindset of Media Buying -- Separate yourself from outcomes - Setting expectations a the Asshole Tax. Find Matt: https://twitter.com/MattLadyDigital www.MattLady.com Find Gordon: https://twitter.com/GordonLeslieMewww.ClientMagnet.co Follow Kevin: https://twitter.com/KevinThompsonn www.KevinThompson.co www.MediaBuyersManual.com ------- Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads ???????????? https://gum.co/fb-ad-cut-off-chart