How to Create a Destination Airbnb, with Tiffany Caliva of @TheBeachLodge - Ep. 2
The Beach Lodge is an Insta-famous property in the Channel Islands near Oxnard, CA. Tiffany Caliva is the mastermind behind the property's online success and in this episode, Tiffany explains how she found this drug den turned beach home, how it was financed, how her bold eclectic design came together and how its unusual first months on Airbnb helped launch it as a top vacation home in a not so notorious section of the California coast. Tiffany also spills the beans on how Dwell Magazine and West Elm came knocking at her door in less than 6 months of operating her property, how she narrowed her booking platform to serve a specific audience, and finally, how she developed a unique business concept off her rental property.Key takeaways from the interview:-Instagram is your property's business card - you need one and you need to put effort into it.-It's totally socially acceptable to have a closet filled with pillows and rugs.-Tiffany's partnership with West Elm happened because she already created good content, not because of her follower count.-A good personal story can outbid someone in case of multiple offers.-Investing in design and functionality pay off in the long run and can make or break a vacation experience.-Test the rental yourself for an in-depth understanding of the experience that you're providing.-A well-curated rental will bring people who care about the property.To learn more the Beach Lodge please visit:www.hollywoodbeachlodge.comTo book a design consultation with Tiffany:www.hollywoodbeachlodge.com/why-work-with-tiffanyTo connect with Tiffanywww.instagram.com/thebeachlodgewww.facebook.com/TheBeachLodge/For show notes please visit:http://flippinwendy.design/blog/podcast-episode-2