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Welcome to CFP Board Certificant Connections, a podcast powered by the Certified Financial Planner Board of Standards. CFP Board is the professional standard-setting body for more than 84,000 CFP® Professionals nationwide! In each episode, CFP Board discusses the latest in the financial planning profession, takes a deep dive into a key topic, and answers your questions about financial planning.   Today’s episode welcomes Sean Neary who is here to talk about what the Edelman Trust Barometer is, why it’s important, and its most interesting findings on the financial sector for this year!   Key Takeaways [:20] Dan Drummond welcomes Sean Neary, Executive Vice-President with Edelman and asks him to talk a little bit about who he is. [1:29] Sean talks about the growing connection between policy-making and what happens on Wall Street. [2:20] The Edelman Trust Barometer is a survey of more than 33,000 people in 27 markets around the world that has been around for 19 years; Sean breaks down the survey’s categories, talks about why they do it and shares some of the key findings for this year. [4:14] The question is really do you trust or distrust a particular industry or sector. [4:49] Has Sean seen any trends in the financial sector over the last few years? And how does it compare to other sectors, say technology? [6:22] Sean digs into why technology within the financial sector generates mistrust — robo-advisors for example — this could partly explain the human resource shift a lot of digital financial companies have been making. [8:11] Sean does see a lot of company or even individual loyalty, even when the trust level for a sector is generally lower. [9:13] Dan talks about the last item on the Trust 10 list — companies can improve social conditions in the communities in which it operates — and asks Sean to weigh in on the whopping 9 point increase from last year! [10:44] Any other interesting trends to look at? Why do women have less trust and confidence in the financial sector? [12:19] How would Sean advise CFP® Professionals use this Trust Barometer information within their practice? [13:13] Sean shares some parting thoughts. [13:30] Dan thanks Sean for coming on the podcast and breaking down the Trust Barometer information for listeners.   Thank you for listening to Certificant Connections; for more information on any of the topics we discussed today, visit our website and check out our blog.   To submit questions, email us at podcast@cfpboard.org.   If you enjoyed the show, we hope you visit Apple Podcasts, Spotify, Stitcher or wherever you listen to your podcasts to subscribe, rate and leave us a quick review.   Join us next time for another edition of Certificant Connections.   Mentioned in this episode The 2019 Edelman Trust Barometer   Bios Dan Drummond is the Director of Communications of Certified Financial Planner Board of Standards, Inc. (CFP Board).   Sean Neary is Executive Vice President — Financial Communications a Capital Markets at Edelman.