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Courtney Camille McKenzie is the award-winning CEO and President of Crowned Public Relations, Inc a leading digital public relations firm that helps fortune 500 companies share their story in a unique way to connect with new customers worldwide. Courtney's mission is to help 100,000 entrepreneurs worldwide grow their business and build their brand. In this episode you will learn: Why you should be thinking about refreshing your brand to connect with new customers Why "being bored" should never be your reasoning from rebrand your business How to keep customers engaged and enthusiastic about your rebrand and your new company image How to find your "It Factor" to make your new brand better than all your competition and 4x better than it's ever been Why every entrepreneur needs to have a think tank and strategy session with their team and a business coach The wrong and right way to launch your rebrand The most important thing to think about before you even think about relaunching The step-by-step format for creating a rebrand launch plan and lots more