Always Looking for the Next Opportunity with Alicia Goodwin (#120)
Some artists just know what they want, and some know what they don’t want. My guest for this episode has a lot of clarity about both. On this episode of The Art Biz, I’m talking with Alicia Goodwin, who worked as a jewelry designer for a number of individuals and companies before transitioning to her own full time jewelry business, Lingua Nigra.
As an encourager, Alicia wants artists to go for it. She doesn’t believe in even considering a plan B in case the art thing doesn’t work out. She encourages artists to “find your people” because she knows what it’s like to be an artist and misunderstood by those closest to you. She found support in an online community filled with people who were making things and talking about business.
Even if you’re not a jewelry artist, I know you will be inspired by Alicia’s desire to continually improve her circumstances and grow her business. You especially won’t want to miss her insights into finding the right balance in your online presence. As she says, “You don’t need a lot of followers to make a lot of sales.”
Highlights
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“I was always plotting for the next thing.” (2:44)
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Alicia’s transition from FIT to in-demand jewelry artist. (10:56)
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Finding the people who share your passion. (19:05)
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The origin story of Lingua Nigra (24:48)
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Alicia’s forgiving etching and molding processes. (28:50)
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What is considered costume jewelry? (33:31)
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Alicia encourages ambitious artists to just get started. (37:30)
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Taking the first step toward your next big thing. (42:05)
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Finding a mentor, a support group, and the right sales outlets for your business. (48:50)
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Growing your studio and your team to match your big ideas. (52:30)
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A look at what’s coming up next for Alicia. (57:36)
Mentioned
Sign up for the next Artist Planning Sessions May 10-13, 2022
Join Optimize Your Online Marketing starting May 26, 2022
Resources
Guest Bio
Alicia Goodwin is a Chicago based jeweler who specializes in adding unique textures to her sculptural jewelry. A graduate of New York’s Fashion Institute of Technology., Alicia applies her knowledge of ancient techniques like reticulation and acid etching to her more contemporary designs.
Her love of complex ancient ceremonial jewelry created with minimal tools such as fire, sand and beeswax led her to truly admire the work produced throughout Mesoamerica and the African diaspora—influencing her own brand, Lingua Nigra.
First posted: artbizsuccess.com/next-opp-goodwin-podcast