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Today’s episode is all about behind the scenes of the content creation, blogger and influencer marketing world with PR and digital marketing expert Robbin Mangano, owner of the Wave Collective. Robbin’s PR company represents me and I’ve learned so much from her over the years. Today we’re diving into all things influencer marketing and more   We Talk About: Robbin’s story exploring the world of public relations Learning through experience Lessons in working in influencer marketing and social media from both a creator and brand perspective Why having a diverse background can give you an edge Not needing to have it all figured out before you start Leading a team Working for yourself versus running a team Avoiding burnout How influencer marketing has changed in the past 7 years Making sure you have multiple platforms as a creator Why blogging isn’t dead Why the word “influencer” sometimes gets a bad rap Advice for people starting out wanting to grow a platform Working with brands as a smaller creator How much do you charge as an influencer When to work in trade Why there is still value in sharing recommendations when you’re not being paid How to work with influencers as a small brand   Connect with Robbin On instagram https://www.instagram.com/robbinmangano/ PR agency - Wave Collective: http://wearewavecollective.com/   Support the show sponsor: ABLE use code: GEORGIEMORLEY15 https://glnk.io/6j5w/georgiemorley   Listen to the Gal Pals Podcast podcast: https://podcasts.apple.com/us/podcast/gal-pals/id1465664059 Gal Pals instagram: https://www.instagram.com/galpalspodcast/   Connect with Me Online: The Joy Squad Facebook Group: facebook.com/groups/thejoysquad/ Instagram: https://www.instagram.com/georgiemorley/ Chasing Joy Instagram: https://www.instagram.com/chasingjoypodcast/ Blog: https://georgiemorley.com