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Houda Elyazgi is the Chief Client Officer at Saxum, "an integrated digital agency obsessed for good." Houda is committed to making the world better through her work in diversity, equality, education and public policy.

Houda joins host Steve Boland talk about social permitting, a practice she uses at Saxum to help charities think about engaging with audiences to support nonprofit goals. The focus on permission, multiple entry points, and user feedback builds a more effective strategy over time. One permission to seek is for donations, another may be for access to a supporter's network to expand support for the work. Houda goes over some case studies to illustrate how Saxum works in this space.