JF2810: Failing Forward: From Losing $200K to Closing 79 Value-Add Deals ft. Sean Katona
Before becoming a full-time commercial investor, Sean Katona worked at Microsoft and EA Sports selling X-Box ads to automotive manufacturers and Hollywood studios. In 2013, he turned his side hustle into a full-time career, and as he says, he’s been “failing forward ever since.” Today, Sean spends his time seeking out fixer-upper commercial deals in the Greater Phoenix area. In this episode, Sean discusses the ins and outs of value-add commercial real estate and the toughest lessons he’s learned in his career so far.
Sean Katona | Real Estate Background
- Founder of Simplified Properties, which invests in value-add retail/shopping centers in Phoenix, AZ.
- Portfolio: GP of retail/shopping centers, multifamily, storage, and mobile home parks, having closed 79 deals
- First episode on the show: JF316: How to Solve A Real Estate Problem On the INTERNET
- Based in: Huntington Beach, CA
- Say hi to him at: