Brian Feinstein, Partner at Bessemer, on identifying opportunities in vertical SaaS

Brian Feinstein is a partner at Bessemer Ventures. Since joining in 2008, has focused on investments in early and growth-stage vertical SaaS, including Procore, Restaurant365, and LiveAuctioneers, as well as supported the firm's investment in Mindbody. Brian is interested in founders who are shaping their industries outside of the Silicon Valley mold.  In this episode Brian sits down with Tim Young, a founding partner at Eniac Ventures, to discuss Bessemer’s thesis around vertical SaaS and their top-down strategy for identifying investments. He digs into how they map out industries by GDP, IT spend and the criteria they look for within a sector. As a lead investor in Procore - the de facto leader of construction software now valued at more than $3 billion dollars after their December 2018 funding round - Brian discusses how they identified the construction sector and what led them to invest in the company’s Series D.  Brian also speaks to the fund's interest in SaaS for the public sector. He points out that it is one of the largest verticals from an IT spend perspective and has historically lacked software innovation, but he is optimistic for big changes.  He also addresses how machine learning with the ability to make predictions and detect anomalies can be a powerful driver in vertical markets. If you liked this episode, please share and tag us on Twitter:  @brianfeinstein @BessemerVP @timy0ung @EniacVC @seedtoscale Send comments or suggestions to

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