JF2814: Develop the Staying Power You Need to Survive the Next Recession ft. Vicky Schiff

Vicky Schiff started her first company when she was 30 in the self-storage industry. Since then, she has founded or co-founded five firms in real estate, real estate private equity, and capital formation, as well as a lending platform. In this episode, Vicky discusses the importance of staying power, the psychology behind economic cycles, and how she tempers the existing fear about what’s next for commercial real estate.

Vicky Schiff | Real Estate Background

  • Strategic advisor at Saul Urban LLC, which evaluates and develops multifamily sites and projects for adaptive and strategic reuse. She has founded/co-founded five firms in the real estate and finance sectors.
  • Portfolio: LP of over $10B transactions
  • Based in: Los Angeles, CA
  • Say hi to her at:
  • Best Ever Book: The Black Obelisk by Erich Maria Remarque

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