Pouring beer and pivoting business models
Jen Price fell in love with craft beer during her college summer internships in Boulder, Colorado. In her free time, Jen began educating herself on the craft beer scene. She opened Atlanta Beer Boutique, which included a tasting room and tasting classes, and even started writing a book. When the pandemic had other ideas, Jen pivoted her expertise and launched a second beer-focused business, Crafted for Action.