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In this episode we meet Leon Fan, who together with Kevin Li founded the famous shoe store Medallion Shoes, now with two huge brick and mortar stores in Beijing and Shanghai in China. They have sort of become the Chinese equivalent to the Isetan Men's shoe department in Tokyo, Japan, in the way it's not only setting a big mark on the huge domestic market, but also internationally. This also goes for the brand of fully handmade Ready to Wear, Made to Order and bespoke shoes Acme Shoemaker, where Leon Fan also is a co-founder. We of course talked a lot about Medallion Shoes and how they have worked to become so successful, but also about things like the Chinese classic quality shoe market in general and about the increasingly interesting field of quality shoe brands and shoemakers coming out of China.