Talking to customers, staff and the community in a pandemic

A pandemic like the coronavirus is uncharted territory. Traditional crisis communications playbooks don’t apply - Covid-19 is anything but ‘traditional’. At times like these, when so much has changed for so many, communication is more important than ever. In this episode, Emirates NBD’s Group Marketing Chief Moadh Bukhash tells us how he approached this responsibility. See for privacy information.

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