Your biggest competitor might not be another firm
From Madrid - A tech tip about why small gains from tiny software utilities add up to big time-savings over the long term, specifically tools like Hazel, PopClip, BetterTouchTool, Paste, and TextExpander. Some concise advice about distinguishing yourself from your competition in your marketing, but why your competition is often not another law firm, but apathy about the problem or lack of awareness about you.