How To: Expand a Luxury Business During Difficult Times with Artist and Scarf Designer Sabina Savage

'I always knew I wanted to be a fashion designer', explains Sabina. After training at Paris's oldest couture school she applied for a work placement at McQueen and there was able to hone her craft. 'Alexander McQueen was the ultimate storyteller and everything there is hand-drawn. They sat me down at a desk and gave me a pencil'. After McQueen's she decided to go it alone with her own designs printed on to silk squares. She made her first collection, which sold, 'to all my mum's friends', and it funded the next. Sabina's designs are rich with detail, each one taking between 4 and 6 weeks. she started her business at 22 and it now sells in Fortnum and Mason and worldwide with America her biggest chunk. Her latest collection, Panchatantra is based on an ancient Indian book of moralistic animal stories. Tune in for more and visit sabinasavage.com to feast your eyes.

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