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Jordana Zeldin and Jonathan Mahan are Co-Founders of The Practice Lab. In this episode, Jordana and Jonathan talk to us about applying principles from successful people outside of sales, the missed opportunity of not practicing, and how to practice. Connect with Jordana and Jonathan on LinkedIn and The Practice Lab here. Resources mentioned in the episode: Show Notes Page  Here are three more ways to get help with your prospecting: Our best bite-sized content. Want my best LinkedIn posts, podcasts, and webinars? Stuff you can implement in 10-15 minutes or less? Look no further. Outbound Squad. A program for reps who crave accountability, structure, and results over theory. If you hate hitting plateaus in your sales career, check it out. Accelerator. Give your team hands-on training and coaching to overcome call reluctance, build meaningful relationships with prospects, and land more meetings through their cold outreach.