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It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago. My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked with me as my rockstar virtual assistant. Carolyn is a photographer, the mastermind behind the popular keto blog, All Day I Dream About Food, and a best-selling author of The Ultimate Guide to Keto Baking. A major carnivore and an unrepentant sweet tooth, she is devoted to creating innovative and delicious low-carb recipes that don't sacrifice flavor. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/346.