Episode 12 - Raise More Money . . . Invest in Goosebumps!
Face it. You are competing for funds in a fiercely competitive environment with limited resources. Many large universities and institutional nonprofits have hundreds of people raising money for them and operate multimillion dollar marketing budgets. It's you (David) verses Goliath. How do you compete? One of the simplest things you can do is to invest in marketing. Most small to medium-sized nonprofits have little to no marketing budgets because they (often board members) view marketing as an expense instead of an investment. This 5min podcast will show you 1 simple secret you can use to ensure you're marketing materials are first class, but can cost you little to nothing.