Local SEO and Marketing QaA Session June 4, 2021

Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more. Washington Post Article-Fake reviews on medical help impacting Google, Yelp, and directory sites. Moz acquired by iContact. Google eliminating short name ending. “See what’s in store” Should you include local inventory ads? Should you go back and respond to old reviews? How do you respond to negative business reviews online? Should I add related categories to my GMB listing so I rank for those terms? Will Google show the GMB listing for a service area business or only for physical location and pin on the map? Does a physical location outrank a service area business on Google? How and when should you merge or rename a GMB listing for a new company at the same physical location? How should a young business in a competitive market do SEO? How does changing the name of your business or DBA affect your local GMB ranking? Should we always geo-tag photos? How do I make citations for business with multiple locations? How can I claim a business listing that is inside a business listing, such as a store inside a hotel? What are your suggestions to get a listing with the wrong name corrected? What is your stance on coworking spaces for Service Area Businesses? For schools that hold classes throughout the US, do I create a separate listing for each city or class; or do I keep adding new addresses to one GMB listing? How can I get a postcard to verify change of address at new location? How do you deal with a filtered GMB listing? Links mentioned in this session are available on our website at https://localmarketinginstitute.com

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