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What does it mean to be credible? Are you showing up and providing for your customers, your partners, and the world as a whole? These are questions that today’s guest, Mitchell Levy has been asking. Mitchell is an expert on credibility and is trying to make not only business, but the world a more credible place to live and work. Mitchell has been working in Silicon Valley for over 30 years. When he left his last job at Sun Microsystems, he did right at the cusp of the dot com and ecommerce era. He became an e-commerce consultant and started selling SEO packages. Then he created executive business programs for top colleges, ran multiple CEO groups, started a publishing company, and wrote over 60 books! To find clarity and credibility, Mitchell says that you need to find a customer's CPoP, the customer’s point of pain. When you can accurately find your customer’s CPoP, you can change the way you speak to them, you can see what they want, and most importantly, you can tailor your business to fit their needs. This type of credibility goes beyond just your business. You should also be known as credible within your circle of influence and online, Mitch shows you how to get there! In This Episode We Cover Why credibility is so important in today’s day and age Knowing who your audience is so you can solve their problems Finding your customer’s point of pain  Making the world a better place through credible business How to make your online presence and LinkedIn stand out And So Much More! Links from the Show BiggerPockets Forums Clubhouse BEing Seen a BEing Heard as a Thought Leader! Ted TalkX EZNow Thinkific Linkedin J's Linkedin Profile Check the full show notes here: https://www.biggerpockets.com/bizshow103