Behind The Scenes of a Multi-6-Figure Program Launch (Part 2)

Last week, Jen Zucconi, my business integrator, and I shared four of the most important things you can do to create a successful launch. There was so much to share that we’ve come back this week to explain four more crucial elements that have led to recent success for us.

Advance Planning is Essential

As the day of your launch approaches, you’ll have a lot on your plate. That’s why we urge you to get your sales page up and ready at least a few weeks in advance. You can always make tweaks to it as needed, but by having it ready to go live before it’s crunch time, you’ll be able to focus on much more timely matters.

With your sales page ready, you should do whatever you can to get in front of new audiences. With at least a month of lead time, you’ll find it’s a lot easier to sell to someone who has a number of contacts with you versus someone new.

You Can’t Have too Much Promotion

Next, let’s start working on promotion. I know that this can be awkward for some people. Many feel that they’re annoying people and promoting their launch more than they feel is necessary. But it’s important not to hold back because only a small part of your audience is going to see any given piece of marketing that you put out.

Learning From Your Launch and From the Experts

Once your launch is over, it’s time to take stock of it all. As soon as possible, do a debrief. Undoubtedly, you’ve just learned a lot about launching. Hopefully, you’ve taken notes. By intentionally examining the information you’ve gathered during your program, you’ll be prepared to make your next launch even more of a success.

All these lessons are things we have learned from James Wedmore’s Business By Design program. Neither my business nor Jen’s would be where they are without it. Longtime listeners to this podcast know how much I credit my success to James and his program. That’s why I highly recommend it to any entrepreneur thinking of launching a program. So check out James’ amazing online program and join before doors close on June 16!

What are you most concerned about when it comes to a launch? Leave a comment on the episode page!

In This Episode

Getting your sales page ready ahead of time [1:10]
Spend time and money to get in front of new audiences well before the launch starts [4:40]
Why you can’t promote your launch too much [9:05]
The importance of a post-launch debrief [14:45]
What you can get out of the Business By Design program [22:10]

Quotes

“Part of our three-month planning process involves getting some list-building activities going on at least a month before our launch actually kicks off.” [4:54]

“With the promotion side of things, it’s totally normal and expected to feel like you’re talking about your stuff too much. That should actually be your goal.” [12:06]

“Being able to learn from challenges and mistakes and what worked well is what’s going to allow your next launch to be more successful than the one prior.” [15:54]

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