47: How To Plan Your Marketing Budget
If you've ever been in a situation where you've been trying to figure out how much should I be spending on my marketing initiatives?
Where should my budget be allocated?
What should I be doing?
You're not alone.
That's a very common, common question that comes up from marketing directors, sales directors business owners in general.
In this episode, John goes deep into planning your marketing budget, understanding how you should allocate it and what kind of questions you should take into account when you're deciding what you should be focusing on.
This episode is for you if you would like to be able to point to all the deals that were closed in the last year for your business and understand exactly how and which one of your marketing efforts brought them in.
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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website
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