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Lean into your knowledge. There are business owners out there that need your experience and advice. You have it, don’t hold it back.

In this episode, Christeen Era shares why she was convinced that the industry, Lawn Care and Landscape Businesses, needed her. Christeen sadly watched businesses in this industry go down one by one when the economy took a downturn. These firms just didn’t have the tools and the knowledge.

This is one of the reasons that she authored the book, Profit First for Lawn Care and Landscape Business. Using this experience, she coaches her clients and the readers on how to implement it in their businesses. She educates them on what the full implementation of Profit First can do for their businesses and how powerful it is through her courses and group work.

It can be difficult to talk to clients about their financials. Whether is the shame of what has happened in the past or that they do not understand certain pieces of the financial information, Christeen  shares about the importance of creating a safe space to work things through. She shows them that it’s okay and that they are great at their craft and not necessarily expected to be experts with their numbers at the beginning.

Christeen shares more about the process of writing the book and how it transformed her and her business today.

Green Profit Academy Website:

https://greenprofitacademy.com/

Core Growth Strategies Website:

https://coregrowthstrategies.com

Resource Download Page:

https://greenprofitacademy.com/resources/

Green Profit Academy Facebook Page:

https://en-gb.facebook.com/people/Green-Profit-Academy/100066852463815/

Profit First for Lawn and Landscape Businesses Facebook Page:

https://www.facebook.com/pflawncarelandscape

Corporate Partner:

• People Process - https://peopleprocesses.com/