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Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed.

We’ll see you in The PPC Den!

Highlights

0:00 Intro– Hot & humid

6:15 Cadence of how you digest data at a high level?

14:03 What goes into your weekly high-level overview?

20:07 Benefits of tracking month to date?

23:30 Ratio-based metrics to track

28:30 Custom monthly reports & communication

31:15 Product-level metrics

36:55 Tip: Campaign manager diary

40:13 Do your weekly reports.

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Resources & Links

• Where to find Elizabeth Greene
• Junglr
• Follow Mike’s memes on LinkedIn
• Binge our PPC Boosters Series
• Why Amazon’s Search Query Performance Dashboard is Awesome
• Book: Traction 
• Click-up
• Never miss the latest in Amazon PPC tips and best practices
• All our episodes and show notes
• Get a product tour of Ad Badger

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Elizabeth Greene

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno