4. Roundtable - What does it really take to build a finance brand?
Welcome to the second roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at what it really takes to build a finance brand. Money and trust go hand in hand. So how do you build a brand in fintech and financial services and build trust, without defaulting to cold and corporate? And why do so many fintechs - and banks - start looking and sounding the same? We’re going to speak to companies shaping brands for customers not shareholders, how they do it, and what that really means. All of this and much more on today's show! We are joined by: Abba Newbery, CMO at Habito Will Jones, Head of Design, 11:FS Jasper Martens, CMO at PensionBee Cian Weeresinge, CMO at Wise This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech (https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html). If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com! Special Guests: Abba Newbery, Cian Weeresinghe, Jasper Martens, and Will Jones.