lystn

What is your brand?  

What do you want to be known for?

If you don’t have a solid handle on the answers to these questions, you'll have a hard time communicating with others what you bring to the table. In today’s episode, our guest Greg Hoffman, former Nike Chief Marketing Officer, teaches us how to apply principles of branding and design from top companies to our own personal brand. Specifically, he speaks on:

• 3 things you must consider when creating your personal brand
• Identifying the essential traits and characteristics you want to be known for
• Why writing is one of the most powerful skills you can build & how to do it
• The essential role of both art & data in decision making 

Greg is a global brand leader.  For over 27 years, Greg held marketing, design, and innovation leadership roles at Nike, including time as the brand’s CMO.  In his most recent role as Nike’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. He's also the founder and principal of the brand advisory group Modern Arena, and author of the new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.

Connect with Greg:

• Via Instagram: @ghoff70
• Via his book: Emotion by Design: Creative Leadership Lessons From a Life at Nike.
• Via his website: https://www.emotionbydesign.co/

Even further, if building your brand is something you feel that you struggle with, and you’re looking for help, check out our upcoming Brand Builder event.  We would love to equip you with the skills and tools to build the exact “brand of YOU” that you envision!

Also, don’t forget that Art of Coaching is kicking off the month of July with an ALL COURSE SALE!  Throughout the entire month of July, Bought In, ValuED, and Blindspot are all on sale!  Just use the code GROW30 to get 30% off! 

As always, a big thank you shout out to our sponsors, who make it possible for us to provide free resources like this! Dynamic Fitness & Strength is our go-to equipment partner. Fully customizable and manufactured in the heartland of America- whether you’re looking to outfit your home gym or entire weight room, visit mydynamicfitness.com to get started. Tell them Brett and the Art of Coaching Team sent you!

Reflection Questions:

1. What traits/ characteristics do you want to be known for?
2. How would you describe the brand of YOU?
3. What is a particular goal you have that you’ve been putting off?
4. What are the risks you would have to take to get closer to achieving your goal?
5. What are some opportunities that you’ve let slip by because you were too afraid to take the risk?
6. Greg says that the most powerful thing you have is your written voice.  What have you done to invest in your brand using your written voice?