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Let’s face it — most owners in the trades don’t like marketing.

And it makes sense. Most people get into the trades because they like, well… the trades.

But that doesn’t mean you have to hate marketing and branding.

It just means you need to turn it into a game, not a chore.

Take it from Crystal Williams, Creative Director at Lemon Seed Marketing Firm and an expert in winning the marketing game.

She joined me in the latest episode to share her expertise and the secrets to branding and marketing every owner should know.

What we talked about:

- The benefits of seeing marketing as a game, not a chore

- Where people in the trades go wrong with branding and marketing

- Why, even in today’s digital world, not all branding and marketing needs to be digital

If you want to hear more stories from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.