How to Get Guests to Promote Your Podcast
In this episode, Kate Casey joins Jordan to share her strategies for getting celebs to promote their guest interviews on her podcast!
Thank you, Marie, for your question! You can check out her podcast, Culture and Leadership Connections here: https://www.buzzsprout.com/202666
Guest Kate Casey
Host of Reality Life with Kate Casey, where she interviews the directors, producers, and stars of unscripted television. Follow Kate and her podcast here: linktr.ee/Katecasey
TIPS FOR GUEST PROMOTION:
1. MANAGE YOUR EXPECTATIONS OF GUEST MARKETING
Be mindful that guests are not a marketing team, and they might not share the interview at all! You can prepare the guest by asking them to please share the episode after it publishes, and make sure that the quality of the podcast is good to increase t.
2. COMPLIMENT THE GUEST TO BUILD TRUST & CONFIDENCE
Complimenting starts when you pitch them to come on the show! Tell them after the interview what an amazing job they did and be specific about things they said that were meaningful to you. People want to be appreciated, and a little encouragement goes a long way.
3. PROVIDE QUALITY MATERIALS TO THE GUEST THAT ARE EASY TO SHARE
Ask the guest for a picture of themselves they really like, because if the marketing materials sound great, look great, and are easy to share, the guest is more likely to use them.
Have a question?
Record & submit your question at podinbox.com/buzzsprout to be featured on a future episode!
Podcasting Q&A is hosted by Jordan Blair @jordanpods.